ONLINE CELEBRITIES (Rumeysa Mıh - 190423101)

On social media platforms, people are adopting different trends day by day.The most common of these are online celebrities. In fact, its adopted name is ‘influencer’. The people who do this have made this their profession. They are directing their followers, that is, us. After a while, we become addicted without realizing it. Online celebrities are quite popular, especially on YouTube and Instagram. They cooperate with major brands from time to time and carry out product marketing. They earn income thanks to their followers as they purchase the products they recommend or download the applications they direct. It is not necessary to do exactly these things. Although they cannot receive financial support, they receive moral support and close the financial gap in this way thanks to the likes, comments and sharing of their posts. Having a bone community on a certain platform makes their location more solid. Types that look different attract the attention of more people. Thus, by considering it more and more, it is become known within the platform. There is no doubt that becoming a celebrity online is the solid profession of our day and our future. Because we accept this situation and we strengthen it by shaping it.