Influencer commerce has an increased tendency for companies to promote the consumption of new products. Especially in China, more and more people (even public people) start to do live broadcasts to sell products. One of the most famous microcelebrities is called Li Jiaqi, he has over 30 million followers on his platform and his sales are also considerable. As one of the followers, I watched his live and gave comments sometimes. In this digital culture, people comment and share microcelebrities with others, this is considered as the immaterial labor. These comments and shares promote the increase of popularity of microcelebrities and encourage influencer commerce indirectly.
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