New Advertising Universe (GAME) 190724070/ CANSU TAYAR

As the game world has been shaped by people with street games in the ancient times and digitalized, you will not see adults or children playing on the street if there is no hobby. In the digitalized world, the concept of game is not more about bulk or jumping rope, but rather we have a game universe with thousands of prototypes where you build brand new worlds with your own characters or go on new adventures. It is also wrong to see the game as an area where only one person has fun. This idea may be adopted when the games are first introduced, but there are no situations that remain constant as the content changes, everything now spreads over the young generation or over a certain target audience, or the audience that makes it famous is clear. Into the game, the brands entered into agreements with the games to promote their products and to be more memorable. For example, we can see this relationship between Coca Cola and GTA. With a humor that even those who do not know about the Coca Cola game and this world can understand, in the commercial that takes place inside the GTA game, he made the hero drink Coca Cola and then turned him into a good angel. Instead of stealing cars, our hero surprises us by displaying all kinds of delicacy and paternalism. We don't know what will await us in the future, maybe most fields will integrate themselves into this world, except for the gaming world and advertising.