Internet Memes - Abdulsalam Birdy / 210527077

Internet memes are ideas which are spread out across many social platforms. These memes are often posted to a large extent due to humorous purposes. They are viewed as a part of internet culture. The process of meme communication takes place in many forms since these internet memes help build engagement and bring together many communities. They are funny by design and help the viewers relate to a certain situation and become part of a sole group that is acquainted to what the meme means. It creates a feeling where it helps the audience attach and engage better. Internet memes encourage the audiences to share them where the same content is reposted and retweeted again and again, which leads to widespread visibility. Often it can be used as a tool for marketing professionals in ensuring that their brands go viral and receive publicity. Timing plays a huge role in making memes because when done right, internet memes make people feel that they are part of an exclusive group who gets the joke, and people who don’t get the joke become anxious to know what lead to this huge engagement and therefore it is an example of how digital communication works.