Game culture- Hongyang Pan (210120494)

Online games are becoming more and more popular these years, especially in China. I have played many games before and there is one called “Identity V” that interests me the most. As a player, I focused on a lot of aspects such as fluency, clarity, and environment to determine whether the game is good or not. In addition, games have become a new communication medium for many companies. In the game that I mentioned before( Identity V), promotion is very common and regular. Last year, there was a promotion of Identity V and KFC in China: if you order a special combo, then you can get a code for a special hero skin. This helps with promoting a lot because many people prefer to consider this activity as getting something free, and the amount of sales of KFC and the popularity of the game increase. For me, it is very effective due to the low consumption and high satisfaction.