BENITHA KWIZERA Cultural Data & Cultural Analytics

Any data relating to the arts, humanities, and culture studies is referred to as cultural data. Datafied culture can be defined as a growing number of components of daily life that are being converted into machine-readable data. We need to understand how accessing digitalized cultural materials can provide us a different and new experience of culture, as cultural analytics is a technique of analysing data to uncover trends and answer questions. With the cultural materials being datafied or digitalized, we now have many and different sorts of cultural experience such as the connectivity culture, digital memory, digital archives and so many others. I want to use the culture of connectivity as an example of one of the many examples of new experiences that digitalized culture has brought forth. When we say connectivity, we aim to talk about the way it demonstrates how networked communication and social media, as well as their technological, social, and cultural elements, contribute to the current generation of cultural experiences. We can observe how interactivity has altered as a result of connectivity as a new experience of digital culture, and it is now more community and user-oriented. Another point to consider is that today's communication is not merely channelled through platforms, but is also structured with a specific goal in mind, such as a marketable product. A new type of sociality is emerging that is focused on economics and commercialism, allowing users to profit from cultural data. There has been a significant shift in how we as a society associate with one another and organize our ways of doing things, resulting in the development of new social ideals.